Episode 8 - Making A Sustainable Business Out Of Music
With the performing and events industries being arguably hit by the global novel virus this episodes puts a microscope on the viability of the music industry from a global perspective post the pandemic. Tony van Veen gives insights into what musicians and labels can do to sustain the business of music.
Episode 7 - Keeping A Positive Mindset - A Neuroscience Approach
Tanya Kunze reveals how to stay positive during this time of a crisis. She gets into the neuroscience principles that she applies in her neuroscience influenced profession as a business coach and global speaker. This episode is packed with practical neuroscience and sales closing techniques and a whole lot more.
Episode 6 - The Events Industry Opens - With COVID-19 Guidelines
With the latest formulated Events Industry Re-opening Guidelines Peterblasto engages safety representatives of the S.A. Events Council on safety measures, protocols and the readiness of the industry to re open at level 3 and going forward.
Episode 5 - The Changing Face of Marketing & Deriving Value
This is how the marketing landscaping is changing due to COVID-19. The episode provides specific key learnings and insights gained into the marketing shifts that have affected both the B2B and B2C markets.
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Episode 4 - The Rise and Use of Webinars (in South Africa)
Webinars are a great marketing strategy and this episode shares the essential information about webinars. The guest also reveals plans for a webinar that will teach on best practices for webinars when it comes to creating the content, setting up the tech, and marketing and promoting your next webinar.
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EPISODE 3 - COVID-19: Comprehensive Arts Sector Intervention Update
The minister of the department of Sport, Arts & Culture (DSAC), Nathi Mthethwa announced relief funds to soften the economic impact of the Coronavirus pandemic on the livelihoods of artists and practitioners in the creative industries. Here the spokesperson of the minister, Masechaba Khumalo gives a comprehensive report on the funds that have been dispersed as of 04 May 2020.
EPISODE 2 - Adjusting Your Business & Online Marketing In Time of A Crisis
We have all been thrown a curve-ball by COVID-19. We have, almost instantly, been asked to conduct our lives and our way of doing business differently and almost entirely online. To chat to us about online marketing and trends that have emerged during this time is an online expert, having being voted the #1 most influential PPC expert by PPC Hero and Microsoft, and a global speaker Mark Irvine from Wordstream (US).
EPISODE 1 - Is The Arts Sector Ready For COVID-19 Change?
In this episode, the CEO of ACT Marcus Desando, a proponent for change within the performing arts, unpacks how the South African arts landscape has been impacted and what the future of practitioners and other stakeholders looks like. He unequivocally lays down hard hitting facts and provides speculative solutions for a sector whose future looks bleak during COVID-19 lockdown in South Africa.