Any background info on this video?
What do you want to achieve with the campaign?
Is this Video for Website / Event / Social etc.. ? Any information on variations / durations for each.
Do you require a shoot? Is it an interview, profile, documentary etc. or do you have existing video material that needs editing?
How long do you want the final product/s to be?
How would you describe the end product? (Please list item/s)
Who is the video made for? What do they value about the product/brand?
What are the key messages to communicate?
The single most important message you want the target market to take from the video. Summarise your unique selling point in one sentence – what’s the core reason to believe.
What must we absolutely ensure is communicated? Either on-screen / in voiceover.
What do you think your target audience currently think, feel and do after seeing your previous communications / campaigns?
How will the campaign be measured – what does success look like