Museum Africa - Virtual Tour Experience
Museum Africa sought to reposition itself as a modern, accessible cultural destination while extending its reach beyond physical visitors.
C-Major Productions was appointed to conceptualise and deliver a digital experience that would bring the museum to life for audiences both locally and globally.
THE APPROACH
We designed an immersive, interactive virtual experience that allows users to explore the museum remotely.
The solution focused on combining storytelling, technology and accessibility to create a seamless digital journey.
THE ROLE
C-Major handled the project end-to-end:
- Concept development and experience design
- On-site production using 360 video technology
- Integration of VR-ready viewing capability
- Web development to host and structure the experience
- Post-production and interactive build
- AI-assisted elements to enhance engagement and navigation
The result was a fully interactive platform that mirrors the physical experience while adding a digital layer of discovery.
WHAT WAS DELIVERED
- A world-class virtual tour accessible globally
- Extended reach beyond physical foot traffic
- A modernised digital presence for Museum Africa
- A scalable platform that continues to deliver long-term value
This project positioned the museum as a forward-thinking cultural institution embracing digital innovation.
THE IMPACT
Operational Impact:
- Significantly improved speed of production and rollout across multiple programmes
Audience & Reach:
- Reached thousands of arts audiences across Johannesburg regions 50+ events annually through managed events and campaigns
Delivery Impact:
- Consistently exceeded client expectations across a 3-year engagement
This project positioned the museum as a forward-thinking cultural institution embracing digital innovation.
The C-Major team really exceeded my expectations with this project
SABC News ID revamp - SABC
SABC News required a refreshed on-air identity and promotional campaign that would reposition the brand as modern, credible and audience-focused.
THE APPROACH
C-Major director approached the project by combining broadcast storytelling with a strong visual identity, focusing on credibility, pace and clarity. The campaign was designed to work across television and digital platforms.
THE ROLE
- Creative direction
- Script development
- Production & filming
- Post-production
- Delivery for broadcast
WHAT WAS DELIVERED
Full re-brand toolkit:
- ID design
- Line-up 3D animations
- 18 Full brand refresh visuals
- Multi-promo deliverables
THE IMPACT
- Strengthened brand positioning
- improved visual consistency
- Successful rollout across platforms
- reach (sabc news data – TBC)
Creative Direction & Production by C-Major’s Creative Director for SABC News.
Arts and Culture - Event CI & Experience
City of Johannesburg required a consistent and distinguishable identity for its Arts, Culture and Heritage portfolio.
Despite operating under the long-standing Arts Alive Johannesburg International Festival brand, individual programmes lacked cohesion and struggled to stand out within a saturated cultural events landscape.
THE APPROACH
C-Major approached the project by building a unified but flexible event identity system, rather than treating each event as a standalone design exercise.
The focus was on:
- Creating a distinct visual language that cuts through the clutter
- Designing a modular toolkit adaptable across multiple event types
- Ensuring speed and consistency across high-volume production cycles
- Bridging print and digital seamlessly
This allowed the City’s Arts, Culture and Heritage portfolio to function as a recognisable ecosystem, not a collection of disconnected events.
THE ROLE
- Event identity system development
- Design of a scalable visual toolkit
- Creative direction across programmes
- Poster, brochure, and invitation design
- Event profiles and programme layouts
- Digital asset design for social platforms
- Event media support across multiple activations
- Ongoing design adaptation over a 3-year period
WHAT WAS DELIVERED
- Multiple event management
- A unified event branding toolkit used across multiple programmes
- High-volume design outputs for flagship and community-based events
- Integrated print and digital campaign materials
- Consistent visual identity across all Arts, Culture and Heritage initiatives
- Audio visual productions (photography/videography)
- Multi-year rollout across Johannesburg regions
THE IMPACT
Operational Impact:
- Significantly improved speed of production and rollout across multiple programmes
Audience & Reach:
- Reached thousands of arts audiences across Johannesburg regions 50+ events annually through managed events and campaigns
Delivery Impact:
Consistently exceeded client expectations across a 3-year engagement
ON THE RECORD - The SABC News Story
SABC News required a commemorative piece to mark 75 years of broadcasting — but not in a traditional format.
The objective was to create a long-form documentary that captures the evolution of SABC News, while remaining relevant, engaging, and adaptable for modern digital audiences.
THE APPROACH
Instead of a conventional retrospective, the documentary was structured as a cinematic, presenter-led journey, anchored by a single authoritative voice and supported by archive, interviews, and symbolic visual storytelling.
The approach focused on:
- Emotional pacing over chronology
- Visual minimalism to elevate storytelling
- Seamless integration of archive with modern production
- Designing the piece to live beyond broadcast — across social and digital platforms
THE ROLE
- Concept development & narrative structuring
- Scriptwriting and editorial direction
- Visual language development (documentary style + symbolic cutaways)
- Presenter direction and filming (Leanne-led narrative)
- Archive sourcing and integration
- Interviews (legacy and current voices)
- Full production & post-production
- Multi-platform adaptation (broadcast + digital distribution)
WHAT WAS DELIVERED
What was delivered.
- 45-minute flagship documentary
- Social media distribution
- Branded visual timeline and infographic elements
THE IMPACT
Strategic Impact:
- Repositioned SABC News history into a modern, emotionally engaging long-form narrative
- Strengthened brand positioning as credible, resilient, and evolving
- Created a multi-platform content asset adaptable for broadcast and digital ecosystems
Audience & Reach:
- SABC News reaches over 50% of South Africans weekly, reinforcing its role as the country’s primary news source
- Distributed across broadcast, YouTube, and streaming platforms, extending reach beyond traditional TV
Digital Performance:
- Contributed to a digital ecosystem with 1 billion+ YouTube views and 3 million subscribers
- Part of a platform generating 1.48 billion lifetime digital views
Platform Growth:
- Supported a growing digital audience, including 1.5 million+ SABC+ users
Creative Direction & Production by C-Major’s Creative Director for SABC News.
